One of the famous gifts for Christmas or any occasion is electronic gadgets such as Iphone, Ipad, blackberry, blackberry playbook, laptop or netbook. Holidays shopping is one of the busiest days in the mall or stores nationwide. People are busy fulfilling their long Christmas wish lists for their loved ones. Consumers are different from each other. There are some who doesn't mind the price of the product, whenever they see what they like they buy it without doing price comparison. Those are the impulsive buyers. However, there are some who are wise buyer, who wants to make a price comparison first before purchasing. Which one are you? For me, I surely belong to the second group of consumers consumers I mentioned here.